Patrick F.

Marketing Manager, Conestoga Mall @JLL

Kitchener, ON, CA

Development of the annual marketing plan for the property based on the center’s strategic goals-Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections-Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media-Develop and effectively execute sales promotions, special events, and internal and external communication strategies to drive tenant sales. Include retailers as appropriate-Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising-Work with other Marketing Team members to identify and implement all appropriate corporate programs-Effectively manage the center’s digital media programs (social media, mobile, web) as applicable-Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts-Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials-Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media-Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property-Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends-Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL-Develop an ongoing public relations action plan as needed; send out press releases; track publicity-Follow corporate policies and procedures for all programs and events.

St. Clair College of Applied Arts and Technology

Bachelor's Degree