Patrick English

Manager, Sportsbook Operations and Content @Bally's Interactive

Jersey City, NJ, US

Marketing, Promotions and Acquisition: Create acquisition and retention promotions targeting national, state and local markets to increase site traffic, handle and bet count. Work with retention, marketing insights and acquisition teams to plan promotional calendars and budgets. Contributed to 97% growth in weekly handle from April 2024-October 2024.Reporting and Data Analytics: Create and manage monthly and ad-hoc operations and content reports to Senior Stakeholders and the broader Operations and Retention teams utilizing Excel and Tableau. Distribute actionable insights on DTC KPIs, including odds boost bet count and customer value by state and specific promotion. Contributed to 212% growth in weekly odds boost handle from April 2024-October 2024.Team Management and Development: Scaled operations team by interviewing candidates and training a new hire to meet the increased work volume that came with seven new state launches from 2023-24. Oversee professional development of team members, resulting in the promotion of one direct report from executive to senior executive.

New York University

Non-Degree Program

General Assembly

Data Analytics

Hamilton College

Bachelor of Arts (B.A.)

St. Christopher's School

High School Diploma

Galvanize Inc

Fundamentals of Python