Patrick Edlefsen
Managing Director Dach @Channel Factory
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WORK HISTORY
Managing Director Dach @Channel Factory
Hamburg, DE
Channel Factory is a global technology and data platform revolutionizing digital advertising on YouTube, Social Media and CTV. We maximize both performance efficiency and contextual suitability, delivering measurable results for brands worldwide.Founded in the U.S. in 2010 with EMEA headquarters in Stockholm, we proudly serve diverse markets across continents. Our proprietary ViewIQ platform ensures brand safety while optimizing engagement and ROI through advanced contextual targeting.As pioneers in responsible advertising, we\'re committed to amplifying positivity and fostering inclusivity in the digital ecosystem. We partner with brands to create meaningful connections with audiences in environments that reflect their values and enhance their message.
EDUCATION
Privathotel Lindtner Hamburg
Ausbildung, Restaurantgewerbe, Kellner/Kellnerin und Speisesaalmanagement/-manager
SKILLS
ABOUT PATRICK EDLEFSEN
Digital transformation leader who loves the pulse of emerging tech. My journey began in Hamburg\'s hospitality sector, continued through London where I honed my understanding of service excellence and team dynamics - skills that shaped my approach to leading digital businesses across Europe.Track Record:• Successfully led teams through multiple major acquisitions• Scaled operations to multi-million Euro P&L responsibility• Leader & Host of Digital Distillery, uniting 25 industry leaders for AI innovation• Led growth across DACH, Nordics, and NetherlandsWhat drives me? Creating environments where teams thrive and innovation happens naturally. When not pushing digital boundaries at ShowHeroes, you\'ll find me on the tennis court, at one of Hamburg\'s iconic football stadiums or debating the future of AI over coffee.Looking to bring this mix of operational expertise and people-first leadership to transformative executive roles.Based in Hamburg, my international background includes 7 years in London, where I earned my BA Hons in Business Management while gaining invaluable leadership experience. Today, I leverage this global perspective to drive digital innovation and team excellence across European markets.
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