Patrick Cwiklinski

Evergreen Content Manager @Sportradar

Victoria, BC, CA
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WORK HISTORY

Nov 2024 — Present

Evergreen Content Manager @Sportradar

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Sportradar acquired XLMedia\'s North American business on November 13, 2024*Manages evergreen sports betting content operations for Sports Betting Dime, Saturday Down South, Crossing Broad, and Elite Sports NY.• Duties include creating SEO-focused content strategy, optimizing key website pages, content ideation, and editing content for team of writers.• Developed and executed evergreen content strategy for successful state sports betting launches in New York, Ohio, Massachusetts, and North Carolina.• Conceptualized and built Barstool Sportsbook promo code page on SBD, which help drive XLMedia to become largest and most successful affiliate partner.• Spearheaded GTM strategy and ongoing content efforts for online casino site Honey Monkey Pineapple.

EDUCATION

2009 — 2013

University of Victoria

Bachelor of Arts, English Major, Professional Writing Minor

2013 — 2015

Ryerson University

Master of Journalism, Journalism

ABOUT PATRICK CWIKLINSKI

Digital content expert with experience formulating creative and engaging corporate…

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Patrick Cwiklinski — Evergreen Content Manager at Sportradar in Victoria, BC, CA | Unifers