Patrick Cooper
Senior Director, Audience Products
- Role
- Senior Director, Audience Products at NPR
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Audience Products
Jan 2020 — Present · Washington, DC, US
Leads product strategy and development of NPR audience platforms that serve 10M+ people weekly: website, apps (mobile, voice, car), email and newsletters, audience donation and subscription, audience data infrastructure, and social products. Collaborates with engineering, design, newsroom, and numerous areas of business leadership in a funnel-focused Agile environment. Oversees a team of seven directors and product managers, who coordinate the scrum teams of several dozen staffers, as well as two dozen vendor relationships. Co-lead for division’s executive roadmap and contributor to organization’s strategic planning.Have led and co-led: • multiple successful efforts to meet KPIs, and overhauled roadmap and sprint reviews; • improvements to localization, sponsorship, AI engagement, SEO, and video distribution; • merger of apps into a unified NPR app, and research leading to app-store rating spikes; • enhanced use of Salesforce CRM and user-privacy tools, with business and legal teams; • daily operations (scrum, testing, etc) of various teams during staff leave and other gaps; • many structural iterations while retaining high managerial scores and a motivated team.
Education
Northwestern University
Bachelor's degree, Journalism
1998 — 2002
Northwestern University
Master's degree, Journalism
2001 — 2002
Gonzaga College High School
High school
1994 — 1998
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