Patrick Casal
FinTech | AdTech | Enterprise Tech Sales | International Expansion
- Role
- Senior Lead, Key Accounts at Paxos
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Patrick Casal
Patrick is a seasoned professional that sits at intersection of advertising, technology, and media industry, with over 15 years of experience in leading sales, strategy, and innovation for global companies. He is currently the LatAm Leader for Global Media Sales at Microsoft, where he leads the partnership with world\'s biggest brands, media owners, and agencies. Patrick has a proven track record of delivering value to clients in challenging economic scenarios and keeping pace with a fast-changing industry. He has successfully developed and implemented advanced video marketplaces for publishers, marketers, and data management companies, leveraging his expertise in connected TV, programmatic ads, transparency, and omnichannel marketing. He is also a former analyst at Bridgewater Associates, a global investment fund, where he learned the value of applying algorithmic decisioning and a principle-based approach to market investments. Patrick is passionate about creating better user experiences, empowering advertisers, and driving growth for Microsoft and Netflix in LatAm. He holds a bachelor\'s degree from McGill University and is fluent in Spanish, Portuguese, and English.
Experience
Senior Lead, Key Accounts
Aug 2025 — Present · CO, US
Education
McGill University
Bachelor of Arts (B.A.), Economics and International Development
2003 — 2006
Skills
- Asset Managment
- Hedge Funds
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