Patrick Breuling
Product Manager Digital Pre-sales Customer Experience @Mercedes-Benz AG
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WORK HISTORY
Product Manager Digital Pre-sales Customer Experience @Mercedes-Benz AG
Stuttgart, DE
Responsible for the personalized pre-sales and digital customer engagement platform „Mercedes me Home Consideration“ that accompanies customers from their first interest in a car through decision-making to buying, owning and beyond (live in more than 30 markets) • CRM integration to enable a professional and efficient offline to online customer experience • Project Lead of a cross-functional team from IT, Marketing & Sales with budget responsibility • Introducing artificial intelligence in order to optimize the individual customer journey by offering personalized consulting while promoting (online) sales
EDUCATION
Eberhard-Karls-Universität Tübingen / University of Tuebingen
Bachelor's degree, Economics and Business Administration, 1,7
Lund University
Master's degree, International Marketing and Brand Management, 1,7
Western Michigan University - Haworth College of Business
Semester abroad, Marketing/Marketing-Management, allgemein, 1,0
ABOUT PATRICK BREULING
Currently in a project to bring together Sales, Marketing and IT to improve the digital customer journey and experience in the automotive industry via personalization and customer centric sales funnel management to increase online sales
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