Patricia Ricken
Co-founder Helfinch Ltd @Helfinch Ltd
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WORK HISTORY
Co-founder Helfinch Ltd @Helfinch Ltd
Brand building, global marketing and sourcing of electronicals/appliances fromHelfinch India. Looking for new partnerships and opportunities to grow thisbrand globally.
EDUCATION
Rheinische Fachhochschule Köln
Diplom Kauffrau (FH), Business Studies, Marketing
Westdeutsche Akademie für Kommunikation
Fachwirt für Mediamarketing / Business Associate´s Degree, Media Marketing
SKILLS
ABOUT PATRICIA RICKEN
I am a competent and well organised International Senior Marketer with more than 20 years expertise in key multi channel, offline and online disciplines such as SEM, E-Mail Marketing, Retargeting, Bannering and performance-based Affiliate Marketing. Having lived in the UK for 10 years and counting, I am passionate about bringing international brands to Europe (with strong focus on DACH regions) by building and developing market expert teams which are managed as centre of excellence. Within, my responsibilities are highly commercial, managing and optimising marketing activities to improve P&L performance.I am passionate about managing and developing people and working in a team. Besides that, others would describe me as highly analytical and slightly numbers obsessed, translating data into action and sales. Furthermore, I am an outside of the box thinker, focusing on the bigger picture and setting customer’s mindset at heart of all my planning and actions.
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