Patricia Plourde
Regional Director | Higher Education Consultant | Strategic Marketing Development | Brand Strategies | Digital Marketing
- Role
- Regional Director at Encoura
- Location
- Bangor, ME, US
- LinkedIn followers
- 500 followers
About Patricia Plourde
I’m a 10-time award winning executive-level marketing professional; having won awards from the Higher Education Marketing Report, Hermes Awards, and the Service Industry Advertising Awards. I’m passionate about marketing and I enjoy marketing challenges. Specifically, in higher education, I have been tasked with increasing enrollment in a location where the demographic is declining. I have continually designed and implemented successful marketing strategies, through the analysis of competitors and market trends, and identifying the current and future needs of customers. I am able to coordinate at strategic and tactical levels with cross-functional teams to drive tangible results; and am experienced in implementation, analytics, and strategy to contribute to an organization’s planning and execution. Additionally, I offer experience in brand development and management. I have created and managed marketing materials, promotions, branding, and strategies from the ground up, using research to drive initiatives. During my time at the New England School of Communications, the school brought in the largest incoming classes in its history. My strengths are analyzing data, providing solutions for marketing challenges and multitasking. I am very driven, team orientated, and organized.
Experience
Regional Director
Aug 2016 — Present
Conduct discovery sessions with member institutions to determine effective marketing services.• Identify and monitor key metrics in enrollment marketing initiatives.• After determination of enrollment goals, work directly with institutions to meet their stated objectives.• Communicate effectiveness of solutions to member institutions• Work to connect qualified students with correct institutions.• Increase market penetration in New England for ACT|NRCCUA services. • Help provide member institutions with analytical tools to make strategic decisions.• Analyze and select target opportunities. • Achieve consistently high client satisfaction ratings.• Strong sales, marketing and customer-service emphasis.
Education
Husson University
Master of Business Administration (M.B.A.)
2013 — 2013
New England School of Communications
Associate of Science in Communication, Marketing Communications
2000 — 2002
Husson University
MSB, Business Administration
2007 — 2009
Husson University
BS, Business Administration
2004 — 2007
Skills
- Non-Profits
- Management
- Networking
- SEO
- Social Networking
- Social Media Marketing
- Marketing Communications
- Email Marketing
- Business Planning
- Online Marketing
- Data Analysis
- Marketing
- Editing
- Brand Management
- Marketing Strategy
- Leadership
- Event Planning
- Online Advertising
- Training
- Proposal Writing
- Strategic Planning
- Project Management
- Direct Marketing
- Brand Development
- Search Engine Optimization (SEO)
- Nonprofits
- Public Relations
- Social Media
- Strategy
- Content Management
- Advertising
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