Patricia Philippe
Healthcare Marketing & Wellness Program Strategist | Community Engagement & Mission-Driven Growth
- Role
- Marketing Specialist at Weill Cornell Medicine
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Patricia Philippe
Healthcare marketing and wellness program strategist with 20+ years of experience in academic medicine and healthcare systems. I design and promote wellness initiatives, patient acquisition campaigns, and community programs that drive engagement, enhance institutional reputation, and support organizational growth.Skilled at translating clinical and business goals into multi-channel campaigns, managing cross-functional stakeholders and vendors, and delivering measurable results. I have a track record of leading programs that improve patient engagement, strengthen community partnerships, and elevate institutional visibility.Key areas of expertise include integrated marketing strategy, digital and print communications, wellness program leadership, community and physician engagement, operational excellence, and partnership development.In my personal life, I cultivate my creativity through writing and reading, and find fulfillment in volunteering for local initiatives, embracing a holistic approach to engagement and community building.**Opinions expressed are my own and not affiliated with my employer.**
Experience
Marketing Specialist
Oct 2023 — Present · New York, NY, US
Partner with leadership team to gain a clear understanding of business objectives and effectively translate them into strategic marketing initiatives that support growth. Apply AI segmentation to cluster patients by condition and life stage, enabling targeted campaigns and content strategy for chronic pain, migraines, spine, and sports injuries.Increased Instagram followers by 88% in 1 year through strategies such as adding Instagram follow QR codes to marketing materials, encouraging follows at employer-sponsored health fairs, and increasing content sharing on Stories to reach new audiences.Manage patient reputation program, developing review cards and enrolling faculty in Birdeye, boosting online ratings and trust.Launch patient-facing webinar series, with the largest session reaching over recipients, 633 registrations and 250 live attendees.Secure system-wide social media coverage for Pain Awareness Month, increasing visibility beyond departmental channels.Represent the Pain Division at health fairs to promote awareness of services and non-pharmacologic treatment options.Collaborate on SEO, website optimization, and content strategy to enhance service discoverability.
Education
New York University
Bachelor of Arts (B.A.), Economics
New York University
Professional Certificate, Advertising and Marketing
Institute for Integrative Nutrition
Professional Certificate as an Integrative Nutrition Health Coach, Foods, Nutrition, and Wellness Studies, General
2015
One Spirit Interfaith Seminary
Ordained Interspiritual/Interfaith Minister, Interspirituality and Religion
2020
New York University
Professional Certificate, Digital Media Marketing
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