Patricia Parrela

Lead Product Designer @Bluecore

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2025 — Present

Lead Product Designer @Bluecore

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US

Personalizing every shopper\'s experience for GAP, Lenovo, CVS, Fender, J.Crew, Wayfair, Lulu and Georgia, Steve Madden, Jockey and many more.Tools used: Figma, Replit, Lovable

EDUCATION

2001 — 2002

Estácio

B.S. Business Management, Information Technology

2002 — 2005

Universidade Federal de Santa Catarina

B.S. Information Systems, Information Technology

2013 — 2015

Universidade do Estado de Santa Catarina

Master's Degree, User Experience Design

N/A

University of Utah

External PhD student researcher, Design & Business

2019 — 2023

Universidade do Estado de Santa Catarina

Doctor of Philosophy - PhD, Organizational Strategic Design

2005 — 2008

Brigham Young University - Idaho

B.A. Art, Graphic Design

SKILLS

FlashPackagingUser ExperienceGraphicsCreative StrategyLogo DesignWeb DevelopmentArt DirectionUser Interface DesignGraphic DesignErgonomicsAdvertisingFront-End DevelopmentWeb DesignUser Experience DesignCssInformation Architecture

ABOUT PATRICIA PARRELA

I design complex systems that are scalable, profitable and easy to use, and I\'ve been…

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Patricia Parrela — Lead Product Designer at Bluecore in London, GB | Unifers