Patricia Motta
Marketing Director | B2B Growth Leader | Driving Pipeline, ROI & Marketing Operations Excellence | Team Builder
- Role
- Senior Marketing Manager at Love Your Bath
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Patricia Motta
I’m a Marketing Director with 25+ years of experience leading B2B marketing strategy, operations, and team development across industrial, manufacturing, and growth-focused organizations. My career has been built on one core strength: connecting marketing to business outcomes. I’ve led integrated marketing across multiple business units and regions, managed multimillion-dollar budgets, and implemented structured processes and reporting systems that improve ROI, pipeline visibility, and decision-making. I’ve built and scaled marketing teams, mentored emerging professionals, and created environments where execution becomes more consistent, efficient, and impactful. I’m particularly strong in aligning marketing with sales and product teams to drive qualified demand and support revenue growth. Most recently, I’ve driven significant improvements in marketing performance—accelerating conversion timelines, increasing lead-to-revenue efficiency, and strengthening field marketing impact. My broader experience spans digital, product, and vertical marketing, with a consistent focus on scalable growth. I’m energized by leading teams, building marketing infrastructure, and driving measurable business results.
Experience
Senior Marketing Manager
Sep 2025 — Present · Orlando, FL, US
Leading regional marketing strategy and performance across field marketing and events in multiple U.S. markets- Increased tradeshow performance by 300%(leads, appointments, revenue) through improved strategy and execution- Reduced average days-to-appointment from 11 days to 2 days, significantly improving conversion rates- Manage full lifecycle of marketing activations, driving qualified leads and booked consultations- Implemented KPI tracking framework (lead volume, conversion, engagement), improving ROI visibility- Analyze event performance and optimize investment decisions based on audience quality and results- Train and develop Field Marketing teams to improve consistency, messaging, and performance
Education
FGV - Fundação Getulio Vargas
Master's degree, Business Administration and Management, General
2006 — 2007
Universidade Bandeirante de Educacao
Graduation, Social Communication, Advertising
2001 — 2004
Northwestern University - Kellogg School of Management
Digital Marketing Professional Certification, Marketing
2020 — 2021
FGV - Fundação Getulio Vargas
Master's degree, Marketing
2009 — 2011
Skills
- Análise Da Competitividade
- Internal Communications
- Business Strategy
- Estratégias De Marketing
- Strategy
- Digital Marketing
- Team Leadership
- Project Management
- Forecasting
- Planejamento Estratégico
- Sales Management
- Negociação
- Competitive Analysis
- Leadership
- New Business Development
- Budgets
- Crm
- Negotiation
- Market Analysis
- Estratégia
- Segmentation
- Product Development
- Gestão De Relação De Clientes
- Analysis
- Sales Operations
- Project Planning
- Market Planning
- Business Planning
- Strategic Planning
- Análises De Mercado
- Customer Relationship Management (Crm)
- Advertising
- Marketing Strategy
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