Patricia McVeigh
Marketing and Communications Leader | Integrated Marketing Manager | Strategic Planner
- Role
- Manager, Crm at Brightspeed
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Patricia McVeigh
Forward-thinking Senior Marketing Leader with extensive experience driving CRM lifecycle…
Experience
Manager, Crm
Jul 2022 — Present
Define and evolve the customer journey framework to align with strategic objectives, using campaign performance metrics, industry analysis, and trends. Create and execute the prospect one-to-one marketing campaigns, track results and update targeting, messaging, visuals and journey timing/cadence for ongoing campaign optimization.
Education
Rutgers University
Bachelor of Arts - BA
Fairleigh Dickinson University
Master of Business Administration - MBA
Skills
- Team Leadership
- Marketing Communications
- Online Marketing
- Account Management
- Digital Marketing
- Strategic Partnerships
- Crm
- Competitive Analysis
- Direct Marketing
- Strategy
- Project Management
- Customer Retention
- Product Management
- Telecommunications
- Product Marketing
- Social Media Marketing
- Cross-Functional Team Leadership
- Analytics
- Marketing Strategy
- Strategic Planning
- Vendor Management
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