Patricia Marcolla Torchetti
- Role
- Head of Global Marketing and Communications Slb New Energy at SLB
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Head of Global Marketing and Communications Slb New Energy
Feb 2020 — Present
Pioneer the development and execution of strategic communications and marketing campaigns in direct support of the Executive Vice President and new ventures founders, producing tailored high-value content and messaging in alignment with corporate goals. •Produce consistent brand messaging and effective media engagement strategy by leading cross-team collaborations with diverse internal teams, including corporate public relations, marketing communication, investor relations, human resources, and more. •Champion marketing and communication activities for new ventures launch, including branding, positioning, and marketing and communications strategy mapping. •Direct a cross-functional support assignment team of experts’ contractors and support functions internal talents. •Command the launch of the new web content, securing subscribers and generating 70+ new leads in just 3 months; reached the top 10 most searchable Google keywords to successfully lead traffic to Schlumberger website.
Education
Columbia University
Columbia Business School Executive Education, Strategic Storytelling: Maximum Impact in a Digital World
2019
Columbia University
Columbia Business School - Digital Marketing Strategy: Customers, Planning, and ROI
2019
Pontifícia Universidade Católica do Rio de Janeiro
Exec. MBA, Marketing
2001 — 2002
Instituto Brasileiro de Petróleo e Gás
Extension, E&P Business Management
2003 — 2004
Universidade Candido Mendes
Pos Grad Extension , Business Administration and Management, General
1998 — 1999
Faculdade da Cidade
Bacharel, Marketing
1990 — 1994
Ibmec
Exec MBA, Business
2007 — 2009
Skills
- Analysis
- Energy Industry
- New Business Development
- Advertising
- Petroleum Engineering
- Natural Gas
- Oil & Gas Industry
- Wireline
- Corporate Communications
- Contract Management
- Portuguese
- Marketing Communications
- Market Analysis
- Engineering
- Leadership
- Petroleum
- Contract Negotiation
- Business Development
- Energy
- Business Strategy
- Logistics
- Pressure
- Strategy
- Management
- Latin America
- Business Analysis
- Upstream
- Field Operations
- Operations Management
- Project Planning
- Completion
- Training
- Marketing
- Procurement
- Marketing Strategy
- Strategic Planning
- Gas
- Project Management
- Marketing Management
- Drilling
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