Patricia Malavez

About Patricia Malavez

I\'m Patricia Malavez, a storyteller inspired by impactful narratives that create connections between brands and their audiences. I specialize in guiding companies to strengthen brand identities, rebuild reputations, and drive innovation through cutting-edge strategies in digital marketing and communication.>> A glimpse of my journey: triumph and tragedy.I’ve had the privilege of contributing to two of the top 5 largest Latin American corporations, collaborating with teams across all continents, and partnering with some of the industry’s most creative PR and advertising agencies. I am proud to have been recognized for three consecutive years in Provoke Media’s The Influence 100, a prestigious ranking that celebrates the most influential in-house communicators worldwide.>> A major career challenge?Vale, as the third-largest mining company globally, faced the challenge of being overshadowed by its Australian counterparts, BHP and Rio Tinto. To elevate the visibility of this Brazilian giant among stakeholders, namely the press and investors, I led an integrated communication strategy that included thought leadership, stakeholder engagement, PR and advertising, digital marketing, and content production. The results were transformative, propelling Vale into the spotlight across major media outlets and positioning it as the B2B company with the highest LinkedIn following. Our CFO being named CFO of the Year by Investor Relations Magazine highlighted our huge success.>> And then one day, it all collapses in a matter of seconds… literally.The Mariana disaster: a subsidiary’s dam collapse killed 19 people, contaminated 400 miles of Rio Doce River, and triggered water shortages across 14 cities. Samarco, jointly owned by Vale and BHP, faced intense scrutiny. Leading our PR and digital channels during this crisis, I learned invaluable lessons that, unfortunately, I had to apply once again a few years later in response to a second dam collapse. It was a very challenging period, but I like to see it as an MBA in crisis communication and emotional intelligence. Later, I assisted oil & gas giant Petrobras in restoring its reputation after corruption scandals, emphasizing the company’s commitment to financial sustainability. I take pride in these achievements as they reflect my dedication to making a meaningful impact on the companies I\'ve contributed to. Embarking on a new chapter in my career in the US, I am enthusiastic about telling a new story powered by values and purpose.Based in Houston, plugged into the world. Let’s connect.

Experience

1. Global Strategic Marketing Manager

   GRUNDFOS

   Jan 2024 — Present · Houston, TX, US

   Global Manager, Strategic Marketing and Communications

Education

• Fundação Dom Cabral

  MA, Sustainability Management

  2008 — 2009

• Columbia Business School

  Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Marketing

  2019

• Dyer County High School

  High School

  1991 — 1992

• Columbia Business School

  CMO Academy - Executive Education Program, Digital Marketing

  2018

• Pontifícia Universidade Católica do Rio de Janeiro

  BA, Communication: Journalism and Advertising

  1993 — 1997

• Estácio

  MA, Economy for Journalists

  2001 — 2002

Skills

• Online Marketing
• Social Media Marketing
• Crisis Management
• Editing
• Press Releases
• Digital Media
• Online Advertising
• Corporate Social Responsibility
• Public Relations
• Internal Communications
• Intranet Strategy
• Media Relations
• Business Strategy
• Communications Planning
• Public Affairs
• Press Relations
• Performance Metrics
• Digital Strategy
• Crisis Communications
• Social Media
• Marketing Communications
• Facebook
• Investor Relations
• Reputation Management
• Leadership
• Digital Marketing
• Team Management
• Writing
• Online Communications
• Journalism
• Advertising
• Corporate Communications
• Strategic Communications
• Social Media Strategist
• Strategy
• Blogging