Patricia Korth-McDonnell

About Patricia Korth-McDonnell

A passionate leader who believes in the power of collaboration and flat teams to drive industry-defining customer experiences, Patricia is a regular commentator on digital transformation and what brands can do to better serve and communicate with their customers. She has been recognized as a breakthrough leader in the marketing industry by publications including Mashable, Adweek, The Holmes Report, DMNews, and the Los Angeles Business Journal. Patricia is currently CXO, Lendio. At Lendio, we\'re creating a new reality for small business owners. We’re helping them get loans that back up their ambition. Patricia oversees marketing, customer experience, and go to market strategy for Lendio\'s core small business lending marketplace as well as its SaaS offering to financial institutions, and embedded lending solution. Prior to Lendio, Patricia was part of the founding team who built Nuula, a mobile application that gave small business owners instant access to critical business metrics and innovative financial products, which was acquired by Nav. Before that, she spent a year standing up Marketing, Customer Experience, and Partnership functions as CMO at Better.com, a revolutionary company working to remove hurdles to homeownership for all Americans. Prior to joining Better, Patricia was Global President at Huge, one of the most impactful marketing and digital transformation agencies of the last decade. As Huge’s 13th employee, Patricia helped to found, grow, and manage Huge, growing the company from a 12 person startup in 2005 into a 1500 person global company, generating nearly $1B in total revenue. In addition to operational roles building the company’s client services, product strategy, and experience design practices, Patricia actively partnered with CMOs and digital executives as strategic partner, working with dozens of the world’s leading brands, including McDonald’s, Google, Apple, Target, IKEA, Toyota, Lexus, Zelle, Vanguard, Capital One, Credit Suisse, United Health, CNN, Hulu, Fox, The Walt Disney Company, FX, Vans, Timberland, Nike, and JetBlue.Patricia received her BA from New York University and lives in Brooklyn with her family.

Experience

1. Chief Experience Officer

   Lendio

   Oct 2022 — Present · New York, NY, US

   Responsible for the end-to-end customer experience for Lendio\'s small business, financial institution, and strategic partner audiences.

Education

• New York University

  BA, Individualized Study - Art and Politics

  1997 — 2001

Skills

• Integrated Marketing
• New Media
• Digital Media
• Creative Direction
• User Experience
• Content Strategy
• Social Media
• Marketing
• Interactive Advertising
• Online Advertising
• Multi-Channel Marketing
• Interactive Marketing
• Creative Strategy
• Product Management
• Digital Marketing
• Strategy
• Digital Strategy