Patricia Hill

About Patricia Hill

Creative Director and leader to the teams that develop effective marketing strategies and Brand Strategy, Brand Identity, Environmental Branding and Digital Branding. Ability to deliver an agile perspective, spotting gaps, making new connections and cultivating new ideas that build brand, cultivate awareness and make passionate advocates. KNOWLEDGE Extensive integrated brand design background in consumer packaging, retail display, environmental signage, web and inbound marketing - all aspects of print, direct, outdoor and digital marketing. Full capability using industry tools. LEADERSHIP Experienced at building and motivating cross-functional teams that see the world as it is and how it could be. Employing a collaborative approach to building a strong creative environment and fostering good client trust through healthy blend of individual/team empowerment, support, guidance and inspiration. Scanning the horizon for defining moments and moving all parties to a mutually desirable end result. RESULTS Fluent at taking several abstract complexities, capturing thought, birthing a worthy concept and \'making it real\'. Design leadership with emphasis on results. Effectively utilize digital marketing strategies and social media content to engage individuals. Deploying relevant, emotional messaging making people respond and creating a positive brand experience at all touch points. Specialties:BRAND DESIGN • Brand strategy, positioning and messaging • Brand identity platform and adoption tools • Brand clarification, consolidation and refresh IDENTITY DESIGN • Corporate, product and service identity • Design center, systems + archItecture • Identity standards and style guide documentation EXPERIENCE DESIGN • Visual design, UI/UX design, inbound marketing • Landmark, environmental, Interpretive and wayfinding signage • Retail, packaging, merchandising and point-of-sale display design

Experience

1. Creative Director - Principal

   Hill Design

   Jan 2006 — Present · San Jose, CA, US

Education

• University of California, Santa Cruz

  Abobe Certified

  1998 — 1999

• Stanford University

  Certificate of Completion

  2014 — 2015

• Art Center College of Design

  Adobe Application Certification

  1987 — 1999

Skills

• Social Media
• Html5
• Magazines
• E-Commerce
• Direct Mail
• Brand Development
• Newsletters
• Graphics
• Copywriting
• Marketing
• Marketing Communications
• Digital Marketing
• Logo Design
• Marketing Strategy
• Packaging
• Corporate Identity
• Respnisive Design
• Integrated Marketing
• Collateral
• Online Marketing
• Social Media Marketing
• Media Relations
• Trade Shows
• Brand Management
• Adobe Creative Suite
• Brochures
• SEO
• Word Press
• Email Marketing
• Dreamweaver
• User Interface
• Advertising
• Strategy
• Art Direction
• Publishing
• Indesign
• Creative Direction
• Visual Communication
• Business Development
• User Experience