Patricia Cho

About Patricia Cho

Strategic and entrepreneurial senior executive with broad consumer products leadership experience in Marketing, Product/Brand Management and Advertising for both large and smaller companies including Reebok, SharkNinja, Staples, and iRobot − and for clients including Kraft Foods and Procter & Gamble.• STRATEGIC GROWTH: Business partner with a consistent record growing businesses through launching numerous successful new products, expanding distribution, leveraging consumer research to penetrate new consumer segments, and making high ROI investments in digital/social/other paid media. Solid background leading the strategic planning process.• OPERATIONAL EXCELLENCE: Key player building and directing global, multi-functional teams; developing new production solutions to improve quality of marketing and creating integrated marketing models to cut costs. • DIGITAL/SOCIAL MEDIA: Skilled at developing high impact digital and social media campaigns, optimizing consumer brand site experiences and focusing on analytics to allow brands to test and learn more rapidly. • INNOVATIVE MARKETING: Deep experience cultivating innovative consumer-driven marketing strategies in multiple categories and consumer segments and across all channels of advertising PR, digital, retail and social media. Directed multiple successful initiatives targeting Moms, Millennials, Kids, Tweens and B2B segments.• GLOBAL MARKETING OPERATIONS: Globalized marketing operations, customized marketing initiatives by identifying and responding to local issues, and drove new market entries for Reebok, iRobot, and Shark/Ninja.• EDUCATION: Includes MBA, University of Chicago and BS, Cum Laude - Wharton School, University of Pennsylvania

Experience

1. Vice President, Brand Marketing

   RG Barry Brands

   Jan 2025 — Present · Boston, MA, US

Education

• The University of Chicago Booth School of Business

  MBA, Entrepreneurship/E-Ventures; Managerial and Organizational Behavior Concentrations

• The Wharton School

  BS, Economics

Skills

• Marketing
• Business Development
• Digital Marketing
• Marketing Communications
• Global Marketing
• Market Research
• Retail
• Brand Development
• Marketing Management
• Sales
• Strategic Partnerships
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Development
• Strategic Planning
• Brand Architecture
• Customer Insight
• Advertising
• Coaching
• Strategy
• E-Commerce
• Product Marketing
• Customer Experience