Patricia Evanno
Prosci change manager | Agile SAFe Product Owner Product Manager | AI enablement
- Role
- Marketing Operations & Digital Marketing Business Program Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Patricia Evanno
Seasoned Prosci Change Manager and SAFe Product Owner Product Manager with 15+ years of experience in digital transformation, marketing operations, change management, process automation, and business development. Core competencies include leading marketing operations transformation, AI enablement, developing digital marketing strategies, OCM, implementing MarTech platforms, strong data management skills, SEO, social and digital accessibility subject matter expertise, content strategy, business development, entrepreneurship, GTM execution. Prosci Change Management and SAFe Product Owner/Product Manager certified. And Continuous learning engagement.
Experience
Marketing Operations & Digital Marketing Business Program Manager
Sep 2019 — Present
Global Marketing Operations responsibilities:• Support technical processes, optimizing user experience with impactful business ROI.• Implement seamless technical interfaces for marketing campaigns.• Support reporting of marketing execution KPIs.• Oversee onboarding, training, and adoption for over 500 marketers globally.• Manage the business rhythm from start to finish.• Streamline processes for operational efficiency.• Manage SaaS CXM platform relationship and managed technical enhancements.• Execute projects according to evolving business directives and policies.• Lead project and change management initiatives.• Provide business insights and data reporting.Platforms capabilities Process and Change manager - 2023- PresentMarketing PMO team lead20••••26Global Marketing process Project Manager20••••23Social Media and Digital Compliance Program Manager2021Digital Compliance & Social Media Project Manager20••••21Digital and in-person events Project Manager20••••20
Education
Université Paris-Est Créteil
BA, Business Administration
University of California, Davis
Certificate, SEO Fundamentals
2019 — 2019
Clermont School of Business
Master’s Degree, International Trade & Business Management
Universidade de Vigo
International Law and Legal Studies
UW Foster School of Business
Certificate In Digital Marketing , Digital Marketing Strategies and Tactics
2017 — 2017
Skills
- Digital Media
- Entrepreneurship
- Marketing
- Online Marketing
- Mobile Marketing
- Strategy
- Mobile Devices
- International Business
- Business Development
- Business Planning
- Market Research
- Stakeholder Management
- Collaborative Leadership
- Go-to-Market Strategy
- Management
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