Patricia McInerney

About Patricia McInerney

Marketing Operations consultant with over a decade of hands-on experience across Salesforce, Account Engagement (Pardot), and HubSpot. I specialize in building the structure behind scalable marketing, streamlining lead flow, optimizing automation, and translating campaign data into clear, actionable insights.My approach is simple: implement smart processes, integrate the right tools, and align marketing and sales teams so performance isn’t just tracked but improved.Whether it’s launching a new automation program, cleaning up a CRM, or designing reporting that finally makes sense, I bring a practical, collaborative mindset to every engagement. I stay current with the latest in marketing technology and data strategy so my clients can focus on growth with confidence.Always open to connecting with marketers, founders, and ops teams who want to make their systems work smarter, or who just want to talk about their dogs over coffee!

Experience

1. Affiliate Expert

   Cmo In Residence

   Jan 2026 — Present

   Marketing Operations expert helping teams build smart, scalable systems that actually work. I focus on streamlining lead flow, optimizing automation, and turning messy campaign data into clear, actionable insights.

Education

• Lasell University

  Master’s Degree, Management

  2014 — 2016

• Franklin Pierce University

  Bachelor’s Degree, Communications & Advertising

  2004 — 2008