Patricia Diaz-Baker

Global Head of Ecommerce Platforms @BBVA

Redwood City, CA, US

EMAILS

p••••••••@bbva.com

MOBILE NUMBERS

+14•••••••25

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WORK HISTORY

Sep 2015 — Present

Global Head of Ecommerce Platforms @BBVA

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SKILLS

LeadershipOrganizational Planning,P&L ManagementTesting and Optimization,Ecommerce Strategy and PlanningOnline MerchandisingMarketingBusiness ProcessWeb Production WorkflowsCmsEcommerce PlatformsFluent in English and SpanishProgram ManagementCross-Functional Leadership,ForecastingNew Business Development,Ecommerce Operations,SalesChange ManagementOnline AdvertisingSEOOnline Marketing,Online MarketingSite Mgmt & Merchandising,International/Global BusinessConversion OptimizationSales and Customer Support Process AutomationEcommerce Financial ModelsMvtCross Functional Team BuildingMba,Digital MarketingEcommerce SourcingSite User Experience,AnalyticsMultinational Organizational ManagementContent Management SystemsBusiness StrategyBusiness IntelligenceWeb Analytics and Business Intelligence

ABOUT PATRICIA DIAZ-BAKER

Entrepreneurial eCommerce Sales and Online Marketing expert with a 15+-year proven track record of sales results. Led the business strategy and operations for several multi-million dollar global eCommerce sites and programs including and while achieving high profitability targets and aggressive sales growth rates. Extensive experience designing and implementing eCommerce strategies and models that support direct sales as well as field and channel sales processes. Highly innovative online marketing professional with rich inbound and outbound online marketing experience.Specialties: e-Commerce sales and online marketing (B2C and B2B), Business development, Online marketing, E-fulfillment supply chain, Web architecture and usability strategy, Global eCommerce practices, entrepreneurship

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