Patricia de Castro Araujo
Co-founder @Pitada Criativa
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WORK HISTORY
Co-founder @Pitada Criativa
Joinville, BR
I am the Co-Founder, manager, and business consultant specializing in digital marketing, Ecommerce, and innovation. I am accredited by SEBRAE \"Serviço Brasileiro de Apoio às Micro e Pequenas Empresas\"(Brazilian Support Service for Micro and Small Enterprises), providing services as an accredited consultant after an extensive and demanding process to validate my skills and experience as a consultant in the cited fields. Since 2019, I have been participating in consultancies, lectures, workshops, and training, helping hundreds of companies to innovate their businesses and communicate with their clients. As an innovation consultant, I have also assisted diverse entrepreneurs in developing ideas from scratch, creating business models, and building startups. Based on that experience, I began my startup, Sizebay, a globally recognized company within its actuation field.
EDUCATION
Sustentare Escola de Negócios
Master of Business Administration - MBA, Project Management
ACE – Associação Catarinense de Ensino
BA, Bachelor of Computer Science
ETEIT - Escola Téc. da Universidade do Rio Doce
TEC, Data Processing Technician
SKILLS
ABOUT PATRICIA DE CASTRO ARAUJO
After more than 10 years supporting businesses in Brazil — and now adapting to the U.S. market — I’ve identified clear patterns in how small companies waste time and lose sales due to the lack of simple processes.My work focuses on solving this with clarity, structure, and a method validated in real business settings.My passion for sales started early, in my family’s neighborhood market. Years later, I took the leap into entrepreneurship, founding two businesses — a technology company and a sales consultancy. Along the way, I’ve had the opportunity to support over a hundred businesses across different industries.I founded and scaled a startup with operations in Brazil and Europe. After a strategic exit, I’ve been helping other companies build lean and effective sales structures.Over time, I’ve developed a unique mix of skills that enrich my consulting approach — including B2B sales, entrepreneurial selling, team training, and public speaking.Today, I’m adapting my business experience from Latin America into simple, efficient solutions tailored to small service-based companies in the U.S.I currently take on selected consulting and advisory projects for companies that are ready to grow with consistency.
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