Patrícia Lin

Social Media Manager, Beatport @Beatport

Beverly Hills, CA, US

Strategy development, brand management, and overseeing the overall performance of all social media initiatives.• Creating and implementing social media strategies and goals for Beatport channels to drive increase in targeted audience and engagement across key platforms.• Spearheading various initiatives and campaigns to amplify voices, foster open dialogue and enhance audience interaction.• Developing and running innovative social media series.• Utilizing social media tools to measure and analyze campaign performance and recommend actionable insights in monthly reports.• Collaborating with cross-functional teams to develop and execute social media content and visuals that align with overall branding and marketing goals.• Managing and mentoring a team of social media professionals and producers to achieve brand goals.

UCLA Extension

Advanced Digital and Social Media Marketing Strategies, Marketing

University of California, Santa Cruz

BS, Global Economics

UCLA

Certificate Program, Music Business