Trish Patricia Bovell
Search Engine Optimization Specialist @RYNO Strategic Solutions, LLC
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WORK HISTORY
Search Engine Optimization Specialist @RYNO Strategic Solutions, LLC
US
Managed SEO strategy across a large portfolio of 35 HVAC, plumbing, electrical, and property restoration clients, including private equity-backed multi-location organizations.In this high-volume agency environment, I aligned technical SEO, local search strategy, and content expansion with structured performance goals and lead generation targets.Key focus areas included:Leading advanced technical audits (Screaming Frog, Google Search Console) to resolve indexation, crawl, canonical, and structural issues impacting performanceIncreasing local pack visibility and service-area dominance through Google Business Profile optimization and GEOGrid analysisDeveloping 6–12 month content roadmaps aligned with seasonal demand and non-branded lead expansion opportunitiesInterpreting GA4 and Search Console data to diagnose ranking volatility, competitive shifts, and algorithm impactsPresenting revenue-aligned strategy in client-facing meetings and collaborating cross-functionally with account managers and paid media teamsThis role strengthened my ability to balance technical depth with business alignment in a structured agency environment while maintaining ownership across a large and diverse account portfolio.
EDUCATION
North Central College
Bachelor's degree, Mathematics and Computer Science
Benedictine University
Graduate Certificate, Digital Marketing
SKILLS
ABOUT TRISH PATRICIA BOVELL
I’m a digital marketing and website strategist who loves figuring out how websites actually support a business.Areas of focus: SEO Strategy | Technical SEO | Organic Search Optimization | Website Strategy | Digital Marketing | Google Search Console | GA4 | SEMrush | Website Accessibility (ADA/WCAG) Over the past 7+ years, I’ve managed digital properties, improved search visibility, and helped organizations turn their websites into tools that drive real business results. My work sits at the intersection of SEO, website strategy, and digital performance, where technical insight and user experience come together. In my most recent SEO role, I managed a portfolio of 35 client accounts, analyzing search performance, identifying ranking opportunities, and translating data from tools like Google Search Console and SEMrush into clear optimization strategies. Earlier in my career, I led website initiatives focused on technical SEO, accessibility, and performance improvements, ensuring sites met ADA and WCAG accessibility standards while improving usability for all visitors. A few things I particularly enjoy working on: • Technical SEO audits and search performance analysis • Website strategy and optimization for lead generation • Translating complex analytics into actionable insights • Improving accessibility and usability across digital properties • Collaborating with cross-functional teams to move projects forward At the core, I enjoy solving messy digital problems — whether that’s improving search visibility, optimizing site structure, or helping teams understand what their data is really telling them. I’m currently open to SEO Strategist, Digital Marketing, or Website Strategy roles, remote or in the Chicago area.
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