Patricia Boral

About Patricia Boral

With over 20 years of experience in digital marketing, I drive digital growth for corporate marketing teams by integrating data-driven strategies with creative design solutions. If you\'re looking to elevate your marketing efforts with a partner who understands the dynamics of digital growth, let\'s connect! I’m eager to discuss how we can collaborate to transform your marketing challenges into opportunities.

Experience

1. CEO

   Boral Agency

   Jul 2011 — Present · Houston, TX, US

   Boral Agency is a Houston-based and women-owned marketing firm that provides integrated marketing services and promotional products for small and mid-size businesses. Some accounts: Amegy Bank, Awty International School, Manhattan Construction, Puranik Foundation, ISE Global, Giordano Construction, among others.As the Marketing Manager Consultant I deliver profitable solutions to drive sales while building a strong brand presence. Specialized in web content management, SEO strategies, social media marketing, and online advertising. Some accomplishments include: • Design, develop and manage Web Content Management, Search Engine Optimization, Websites re-designs. • Create marketing collateral materials, printed & online including flyers, postcards, catalogs, banners, etc.• Design email blasts. Track results and compare to industry average performance.• Design Annual Marketing Plan; Conduct Marketing Diagnostics; Develop Market Researches; Design Marketing Plans.• Monitor and Control ROI. Social Media Managing, Monitoring and Reporting. • Build powerful proposals, business and product presentations.• Build and increase relationship and activities with different associations and chambers of commerce in Houston, particularly with the Hispanic Chamber of Commerce and the American Marketing Association.• Attend to different networking events to increase brand awareness and customer base.

Education

• Universidad Privada de Santa Cruz de la Sierra - UPSA

  Bachelor of Science, Marketing and Advertising

  2002 — 2007

Skills

• Powerpoint
• Microsoft Excel
• Web Content Optimization
• Integrated Marketing
• E-Commerce SEO
• Leadership
• Marketing
• Strategic Planning
• Photoshop
• Indesign
• Search Engine Optimization (SEO)
• SEO Audits
• Microsoft Word
• Corel Draw
• Event Management
• Html
• Business Planning
• Website Updating
• Sales
• Mac
• Budgets
• SEO Copywriting
• Microsoft Publisher
• Outlook
• SEO
• Marketing Communications
• Illustrator
• Google Website Optimizer
• Business Development
• Visio
• Management
• Email Marketing
• Pc Anywhere
• Dropbox
• Sharepoint
• New Business Development
• Advertising
• Website Development
• Strategy
• Retail