Patricia Belczynski
Sr. Director, Media Measurement
- Role
- Sr Director, Media Measurement at Circana
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Patricia Belczynski
Highly-experienced marketing and research professional skilled in developing actionable marketing strategies grounded in consumer insights and market intelligence. Extensive research & analytics expertise in both supplier-side & client environments for Consumer, Retail and B2B industries. 20+ years of hands-on application across full continuum of research methods & analytics from innovation pipeline development to product launch and tracking. Possess in-depth understanding of business drivers through functional experience in marketing, research insights, analytics, sales and communications. MBA, University of Chicago Booth School of Business and BSA, Marketing Management, University of Michigan (go blue!).
Experience
Sr Director, Media Measurement
Nov 2022 — Present · Chicago, IL, US
Lead marketing measurement initiatives for Fortune 500 clients in the CPG/Homecare, Healthcare and Retail industries by leveraging existing & new/innovative approaches to address evolving marketing & media challenges • Maintain strong working knowledge of current trends in: Marketing Measurement, Customer Relationship Marketing, Online Marketing & Market Research including data sources (i.e. traditional panel, on-line access panels, client proprietary panels, retailer frequent shopper data, other customer-level databases, etc.) as foundation to drive actionable insights and marketing investment recommendations• Excellent written/oral communication skills and ability to interact seamlessly with both internal and external executive leadership; Solid team player and confident presenter with an energetic passion for insights that drive tangible business results
Education
University of Michigan
BSA, Marketing Management
The University of Chicago Booth School of Business
MBA, International Marketing, Economics
Skills
- Quantitative Research
- Marketing Research
- Market Research
- Segmentation
- Customer Insight
- Mobile Devices
- Competitive Analysis
- Product Development
- Strategy
- Analytics
- Qualitative Research
- Marketing Strategy
- Fmcg
- Crm
- Primary Research
- Market Analysis
- Marketing Management
- Competitive Intelligence
- B2b
- Marketing
- Analysis
- Analytical Skills
- Consumer Insight
- Fast-Moving Consumer Goods (Fmcg)
- Market Intelligence
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