Patricia Arancibia

About Patricia Arancibia

I’m an experienced senior product marketing lead with a knack for untangling complex products and the matters they solve into compelling and succinct value propositions and narratives, straightforward messaging, clear-cut enablement, and sleek assets. From digital publishing to cybersecurity, I bring over 15 years of global experience developing and managing messaging, competitive positioning, strategy, GTM, and partnerships for Saas, B2B and AI platforms, products and solutions for enterprise and startups going upmarket. My experience spans AI-powered cybersecurity, enterprise B2B and Saas (Dataminr, Andesite, IpSoft, Infor, Red Hat), digital publishing and media (Wiley, iTunes), hardware (Apple, Nook, Flex), ecommerce (Barnes & Noble), advertising and communications (Edelman, WPP, QP). My work has covered internet, digital media, business intelligence, data intelligence, and cybersecurity.I\'ve managed teams, vendors, programs, launches, and my own business. At home in cross-functional dynamics and partnering with clients, c-suites, product, enablement, tech, sales and strategy teams, I\'ve negotiated and overseen partnerships with media and publishers like the New York Times, Penguin Random House, Hachette or Conde Nast, social media and platforms such as LinkedIn, Facebook, Shopify or Google.

Experience

1. Founding Product Marketing Lead

   Andesite

   Jan 2025 — Present · Brooklyn, NY, US

   Support the C-suite and team building the Human-AI SOC - some of the savviest and most experienced people in cybersecurity, data science, and AI.• Lead PMM including portfolio and partner PMM, messaging, positioning, competitive intelligence, and win/loss analysis.• Set the foundations for the marketing practice, recruiting colleagues and creative vendors as the first marketing hire.• Drive value proposition, GTM playbooks, website, product and technical assets, sales and partner enablement.• Steer brand, creative, technical, product and investors assets, publishing and thought leadership.

Education

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

  Master's Degree, Journalism

• Colegio Nacional de Buenos Aires

  Bachelor's degree, Liberal Arts and Sciences, General Studies and Humanities

• University of Buenos Aires

  Bachelor's Degree, Communications and Media Studies

• Product Marketing Alliance

  Master's degree, Product Marketing, Leadership

• Product Marketing Alliance

  Masters Certification, Competitive Intelligence

• New York University

  Master's Degree, Publishing

  2001 — 2003

• Product Marketing Alliance

  Master's degree, Leadership

Skills

• Digital Publishing
• Management
• Ebooks
• Start-Ups
• Content Management
• Spanish
• Books
• Strategy
• E-Commerce
• Digital Strategy
• Editing
• Newsletters
• Business Development
• Digital Marketing
• Engaging Speaker
• Editorial
• Entertainment
• Online Publishing
• Writing
• Social Media Marketing
• Cms
• New Media
• Newspaper
• User Experience
• Content Strategy
• Marketing Strategy
• Online Marketing
• Content Development
• Social Media
• Search Engine Optimization (SEO)
• Publishing
• Copywriting
• Journalism
• Copy Editing
• Marketing
• Advertising
• Magazines
• Blogging
• Publications
• Storytelling