Patricia Whitter

About Patricia Whitter

A visionary creative leader with a track record of turning inclusive storytelling into measurable brand impact across digital, retail, and experiential touch points.I specialize in building empowering brand narratives that not only inspire but perform - directing TV and digital commercials, redesigning packaging, producing catalogs, curating retail environments, and leading multi-platform campaigns that convert. My approach combines data-driven insights with bold creative vision, ensuring every project - from e-commerce banners to experiential pop-ups - drives measurable business impact.At Shapermint, I’ve helped the brand evolve into a confidence-first powerhouse, delivering inclusive campaigns, high-performing content, and experiences that resonate with millions of women globally.

Experience

1. Creative Director

   Trafilea

   Jan 2025 — Present

   Driving Shapermint’s evolution into a bold, empowering, and inclusive lifestyle brand through multi-channel creative leadership across e-commerce, retail, and experiential platforms.Key Highlights- Directed two fully in-house TV and digital commercials: leading creative strategy, scripting, casting, production, and post-production, driving a 60% lift in brand awareness and earning strong media coverage- Oversaw full-scale packaging redesigns and seasonal catalog production, increasing shelf appeal and catalog-driven conversions (+35% CTR to product pages)- Led 25+ annual campaign and editorial photoshoots, championing diverse casting and inclusive narratives while optimizing assets for performance across acquisition and retention channels- Designed in-store displays, experiential pop-ups, and event visuals that bridged Shapermint’s digital-first identity with brick-and-mortar retail, increasing foot traffic by 40% at partner events- Produced branded podcasts and live event content, expanding reach and reinforcing Shapermint as a thought leader in confidence and inclusivity- Established a data-driven creative process, integrating social listening and performance analytics into briefs, enabling real-time creative optimization and improved ROI.

Education

• The Art Institute of New York City

  Bachelors, Fashion Design

  2007 — 2010

• The Art Institute of San Francisco

  Bachelor of Fine Arts (BFA), Fashion/Apparel Design

Skills

• Editing
• Content Development
• Microsoft Office
• Sales
• Technical Writing
• Advertising
• Copywriting
• Web Design
• Social Media
• SEO
• User Experience
• Marketing Strategy
• Illustrator
• Photoshop
• Editorial