Patricia Ramella
Senior Director of Marketing, Digital & Social Media – Paramount Skydance Latin America
- Role
- Senior Director of Marketing and Digital - Paramount Skydance at Paramount
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Patricia Ramella
With over a decade of media industry experience, I proudly lead Paramount\'s Marketing, Social Media, and Digital initiatives. Crafting forward-thinking strategies, I shape the trajectory of MTVE\'s renowned brands across the Americas, including MTV, Comedy Central, Paramount Network, BET, and Smithsonian Channel.In my actual role, I drive innovative approaches that captivate audiences, nurture loyalty, and fuel brand growth. Rooted in data-driven insights, my strategic vision maximizes content impact while ensuring a strong return on investment. Collaborating closely with key stakeholders, including the C-suite, content strategy, sales, and media relations, I harmonize efforts to uphold the highest standards of performance and quality.Beyond strategy, I take pride in leading a diverse, talented team dedicated to delivering immersive audience experiences. Together, we\'re passionate about staying ahead of the curve in the ever-evolving media landscape.
Experience
Senior Director of Marketing and Digital - Paramount Skydance
Sep 2025 — Present · Miami, FL, US
Led the marketing, digital, and social media strategy for Paramount brands across Latin America, enhancing brand equity and engagement. • Supervised a multidisciplinary team of over 50 professionals, driving innovative campaigns across diverse markets. • Managed multimillion-dollar budgets, optimizing ROI while ensuring alignment with global marketing objectives.
Education
Professional & Executive Development - Harvard Division of Continuing Education
Digital Marketing Strategy, Business, Management, Marketing, and Related Support Services
Escuela Superior de Comunicación
Bachelor of Arts - BA, Communication and Media Studies
2006
Skills
- Locución
- Facebook Insight
- Marketing Digital
- Liderazgo Empresarial
- Comunicación Social
- Facebook Ads
- Relaciones Públicas
- Radiodifusión
- Gestión Cultural
- Comunicación Visual
- Medios Digitales
- Microsoft Excel
- Planificación Estratégica
- Diseño Gráfico
- Dirección De Marketing
- Marketing
- Digital Marketing
- Big Data
- Redes Sociales
- Publicidad
- Google Analytics
- Alcance De Medios Sociales
- Photoshop
- Curador De Contenidos
- Marketing Communications
- Análisis De Datos
- Periodismo
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