Patricia Penman
Chief Marketing Officer at Johnson Outdoors
- Role
- Chief Marketing Officer at Johnson Outdoors
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Chief Marketing Officer
Jan 2025 — Present · US
Education
Penn State University
BA, Advertising
1976 — 1980
Skills
- Marketing Research
- Category Insights
- Global Marketing
- Business Planning
- Customer Insight
- Brand Equity
- Ac Nielsen
- Customer Marketing
- Marketing Management
- Market Analysis
- Business Insights
- Nielsen
- Integrated Marketing
- Consumer Insight
- Crm
- Pricing Strategy
- Product Marketing
- Product Innovation
- Shopper Marketing
- Product Launch
- Strategic Thinking
- Brand Development
- Segmentation
- Market Planning
- Competitive Analysis
- Categorization
- Strategy
- Product Development
- Fmcg
- Trade Marketing
- Consumer Products
- Market Research
- Leadership
- Brand Architecture
- P&L Management
- Iri
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Marketing
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