Patty Midy

About Patty Midy

Experienced designer with a proven track record within diverse artistic establishments. Passionate about crafting captivating immersive experiences that seamlessly meld digital and physical realms.My expertise encompasses 3D modeling, animation, and visualization, coupled with a deep understanding of audience and user engagement. I bring adeptness in new technologies in the fields of mixed reality, AR/VR, AV design and spatial audio.I possess proficiency across a spectrum of software tools such as Adobe Creative Suite, Unreal Engine, Unity, Blender, Rhino, as well as drafting and fabrication techniques.

Experience

1. Manager, Global Visual Merchandising

   Sol de Janeiro

   Dec 2023 — Present · New York, NY, US

   Lead global visual merchandising strategy and execution across global retail partners, translating brand storytelling into immersive, high-performing retail environments.• Own end-to-end seasonal campaign rollouts, from creative concept development through fixture design, fabrication oversight, and in-store installation• Develop scalable visual standards, planograms, and fixture systems to support multi-market consistency and regional adaptability• Partner cross-functionally with Marketing, Merchandising, Design, and Regional VM teams to align product placement and storytelling with commercial objectives• Spearhead high-visibility experiential installations in premium retail environments including Times Square, Disney Springs, and major cultural events• Manage and mentor junior team members, fostering strong execution, creative excellence, and operational efficiency• Continuously refine VM processes to improve speed-to-market, installation accuracy, and cross-market alignment

Education

• University of California, Berkeley

  Bachelor’s Degree, Individual Major: Space & Design Minor: Architecture; Theatrical Design

  2015 — 2019

• Union School Haiti

  High School

  2013 — 2015

• Plantation High School

  High School

  2011 — 2013