Patricia Madera
Project Management, Digital Marketing, Business Development, Client Relationships Management
- Role
- Digital Accounts Director at Digital Authority Partners
- Location
- Paterson, NJ, US
- LinkedIn followers
- 500 followers
About Patricia Madera
I’ve spent 15+ years helping companies turn clients into long-term strategic…
Experience
Digital Accounts Director
Mar 2024 — Present
As a Digital Account Director at DAP, I lead the strategic direction, relationship management, and digital transformation initiatives for a portfolio of high-impact clients. I serve as the primary liaison between internal teams and stakeholders, ensuring business goals are achieved through innovative, data-driven digital solutions.What I Do- Act as the senior strategic advisor to key clients, aligning digital marketing strategies with business objectives across diverse industries including healthcare, finance, SaaS, and retail- Lead multi-channel strategies spanning SEO, paid media, content, UX/UI design, web development, CRM, and analytics to drive measurable results- Partner with executive stakeholders to define KPIs, conversion funnels, and long-term growth roadmaps- Oversee end-to-end digital project delivery, from onboarding and discovery through execution, QA, and post-launch optimization- Manage client relationships with a focus on transparency, trust and collaboration.
Education
Instituto Tecnológico de Santo Domingo
Ingeniero Industrial, Ingeniería Industrial
2001 — 2005
Universidad de Chile
Master of Science (M.Sc.), Marketing
2015 — 2017
Universidad Nebrija
Master's degree, Gestión de proyectos
Skills
- English
- Spanish
- Negociación
- Spss
- Customer Service
- Dirección
- Resource Management
- Marketing
- Gestión De Marca
- Marketing Digital
- Microsoft Excel
- Gestión De Proyectos
- Business Estrategy
- Marketing Strategy
- Investigación De Mercados
- Brand Category Management
- Español
- Liderazgo De Equipos
- Bi De Sap
- Servicio De Atención Al Cliente
- Estrategia Empresarial
- Estrategia De Mercadotecnia
- Administración Y Dirección De Empresas
- Planificación Estratégica
- Negotiation
- Microsoft Office
- Merchandising
- Mercadotecnia
- Brand Building
- Team Management
- Project Management
- Business Strategy
- Strategic Planning
- Inglés
- Team Leadership
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