Patricia Louis

Optimization Editor @Forbes Advisor

Managed and oversaw all social media pages (Twitter, Instagram, Facebook, and LinkedIn) for Forbes Advisor, Forbes Health, and Forbes Home • Developed and executed effective social media strategies to enhance brand visibility, engagement, and audience growth. • Pitched, sourced and wrote stories for our emerging growth verticals, including lifestyle content • Worked with the Deputy Editor to identify and onboard potential new contributors • Ran weekly metrics reports for a variety of social platforms via Sprinklr and Meta business dashboards to share internally • Project-managed editorial newsletters (ensured copy is received on time, Airtable is up-to-date, all sections are received from stakeholders) • Collaborated closely with cross-functional teams, including graphics, editorial, SEO, and business development, to align social media efforts with overall marketing objectives