Patricia Lesyk

About Patricia Lesyk

At the heart of everything I do is a conviction that beauty and aesthetics are not mere…

Experience

1. Creative Director

   Garden State Tile

   May 2023 — Present

   Lead creative vision and execution for two distinct brands—Garden State Tile and Tiles Direct—spearheading a 5-year strategic growth plan for both.Built and scaled an in-house Creative Department from the ground up, recruiting top-tier talent and overseeing agency partnerships, including award-winning web development and digital marketing firms.Architected comprehensive brand strategies and storytelling frameworks, driving complete rebrands and differentiated narratives for B2B and B2C audiences.Led all creative direction across digital, print, showroom, and experiential platforms, including new showroom merchandising aligned with hybrid work models and evolving A&D industry needs.Directed full-funnel marketing campaigns: developed content strategies, oversaw paid media (Google Ads), optimized SEO, and implemented advanced analytics to measure ROI—resulting in a 20% increase in organic web traffic and 15% lift in social media engagement in 2024.Launched high-impact content initiatives, including Notable Projects (a quarterly editorial publication) and Making Spaces With (a video docuseries), significantly enhancing brand authority within the national design community.Led redesign and UX overhaul of both brand websites to meet ADA, mobile-first, and e-commerce standards—conducted A/B testing, stakeholder interviews, and customer journey mapping.Instituted a new Trade Program under the Tiles Direct brand, driving +100 signups in the first week post-launch, with high retention via personalized marketing and exclusive perks.Provided hands-on creative direction for photography, video, podcast content, and TV media, crafting emotionally resonant storytelling that appeals to Millennial and Gen Z audiences.Fostered a culture of creative excellence by mentoring junior creatives, conducting workshops on design theory, storytelling, typography, and visual communication rooted in cognitive and philosophical principles.

Education

• Purchase College, SUNY

  Bachelor's degree, Graphic Design

  2001 — 2005

Skills

• Macintosh & Pc Systems Applications
• Adobe Indesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe Flash
• Adobe Dreamweaver
• Css Styles
• Html
• Mac
• Illustrator
• Flash
• Dreamweaver
• Photoshop
• Indesign
• Css
• Graphic Design
• Advertising
• Adobe Creative Suite
• Concept Development
• Marketing
• Art Direction
• Ecommerce
• Foreign Languages
• Search Engine Optimization (SEO)