Patricia Larez
Vice President of Marketing, Canada @Weber Canada
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WORK HISTORY
Vice President of Marketing, Canada @Weber Canada
CA
EDUCATION
UCV - UNIVERSIDAD CENTRAL DE VENEZUELA (www.ucv.ve)
Bsc Engineering
IESA - INSTITUTO DE ESTUDIOS SUPERIORES DE ADMINISTRACION (www.iesa.edu.ve)
MBA
UNIVERSITY OF MARYLAND- SCHOOL OF BUSINESS (www.rhsmith.umd.edu)
MBA Exchange Program
ABOUT PATRICIA LAREZ
With a wealth of experience in marketing for iconic consumer brands, I am a passionate and driven executive who leads the strategic direction and vision of Weber Canada, the world\'s leading barbecue brand. I have a unique combination of solid analytical thinking and creative mindset, which enables me to deliver fully integrated marketing plans and brand communication strategies across paid, earned, and owned channels. As an innovator and an entrepreneur, I have driven brand transformation, breakthrough product launches, and consumer initiatives that have resulted in substantial growth and market leadership in highly competitive industries. I am also experienced in the world of \"New\" Marketing, leveraging data analytics, Ecommerce, DTC, social selling, and marketing technology to maximize impact and optimize ROI. I am an enthusiastic and empathetic people leader who mobilizes and rallies high-performance teams, cross-functional partners, and agency partners. My mission is to create memorable and engaging brand experiences for millions of consumers around the world.
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