Patricia King
EVP, Global Client Partner @Dig Insights
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WORK HISTORY
EVP, Global Client Partner @Dig Insights
Toronto, ON, CA
EDUCATION
Memorial University, Newfoundland and Labrador
Bachelor’s Degree, Psychology (hons.)
Memorial University, Newfoundland and Labrador
Master of Applied Social Psychology (MASP), Psychology
SKILLS
ABOUT PATRICIA KING
As EVP, Global Client Partner at Dig Insights, I lead senior executive relationships across our most important global and high-potential accounts. I focus on elevating account strategy, strengthening our account management discipline, and driving long-term growth through coordinated, cross-solution action.I spent over eight years building and scaling Dig’s qualitative practice from the ground up, which shaped how I lead today: human-centered, commercially focused, and always anchored in impact.Dig unites strategy, human understanding, and technology to help brands move decisively in a world that will not wait. I’m proud to help bring that to life for our clients every day.I also get real energy from bringing smart people together. As I wrap up my time as Director of Networking & Events, I’m stepping into the role of President-Elect of the Insights Association Canada Chapter, continuing to support connection and leadership across our industry.
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