Patricia Kebbe
Senior Trade & Marketing Development Consultant - Un Agencies (2025) @United Nations
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WORK HISTORY
Senior Trade & Marketing Development Consultant - Un Agencies (2025) @United Nations
Market Research Specialist | UNDP Lebanon (Current) for WEE * Project- Design Train-the-Trainer programs for National Trade Help Desk coordinators supporting women-led MSMEs - Develop ITC tools mastery curriculum covering export market research and trade intelligence - Create market research reports and digital platform content for Lebanese businessesSenior Business Consultant | UNIDO Lebanon for WEE * project (March - June 2025)- Lead business plan development for 24 women-led micro-producers in agri-food, cosmetics, creative sectors - Design market access readiness programs and standardized coaching materials - Facilitate group coaching sessions for export-oriented business transformation*The Women’s Economic Empowerment (WEE) Through Advancing Women-Led Enterprises in Lebanon is a new project funded by the Government of CanadaBranding Consultant | ITC Geneva (June - September 2025)- Develop \"Made in Africa\" label brand architecture and continental communication strategy- Research international branding initiatives for African product positioning and market access- Contribute to AU stakeholder engagement materials and pilot program development
EDUCATION
USJ
Bachelor of Science (BS), Marketing & Advertising
SKILLS
ABOUT PATRICIA KEBBE
Patricia is a senior business strategy consultant and facilitator with a unique blend of multinational corporate experience and entrepreneurial acumen. Her career spans leadership roles with global industry leaders including Unilever, Nestlé, L\'Oréal, and Johnson & Johnson, where she developed deep expertise in strategic positioning, market access, and integrated communications.As founder of the award-winning \"GOU Restaurant & Salon de Thé\" franchise concept, Patricia demonstrated her entrepreneurial prowess by building a successful business model that earned recognition as a \"Business of the Year\" finalist.Currently, Patricia bridges strategic vision and practical implementation through consulting, training, and facilitation. Her methodology combines data-driven market analysis with innovative business modeling, enabling organizations to achieve sustainable competitive advantage and financial growth.EXPORT DEVELOPMENT TRACK RECORD:• Delivered export readiness training to 100+ SMEs • Coached 45 businesses to successful export plan completion• Developed customized go-to-market strategies enabling 20 SMEs to access international markets• Guided companies through trade compliance, digital transformation, and market access requirementsCORE COMPETENCIES:• Strategic Business Planning & Growth Strategies• Export Development & Market Access Strategies• Business Feasibility Studies & Market Assessment• Sustainable Business Modeling & Innovation• Brand Positioning & Go-to-Market Strategy• Training Program Development & Facilitation• Stakeholder Engagement & Workshop Facilitation• Cross-Cultural Business DevelopmentSELECTED INTERNATIONAL PROJECTS:• UNIDO & UNDP: WEE Project Business Development Trainer and Coach• ITC/UN Geneva: International Marketing, Branding & E-commerce Advisory• UNIDO: Lebanon Export Academy Project Management• World Bank: E-commerce Development Projects• ESCWA: SME Digital Transformation Programs• USAID: Market Assessment & Strategic Planning• UN Women: Women-led SME Empowerment Programs• WFP: Food Systems & Supply Chain Strategy• UNDP: Post-crisis Business Recovery Programs• GIZ: CODRA Project FacilitationLET\'S CONNECT IF:• You\'re a Quebec agri-food SME exploring GCC market entry• You\'re an export agency or trade association supporting SME internationalization• You\'re a fellow consultant in export development or international trade• You know entrepreneurs who could benefit from strategic export guidance
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