Patricia Jetty
Communications & Marketing Leader
- Role
- Digital Marketing Coordinator at J. Fitzgerald Group
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Patricia Jetty
A strategic Communications and Marketing professional with over 10 years of experience…
Experience
Digital Marketing Coordinator
Jul 2023 — Present · Buffalo, NY, US
Oversee online marketing efforts for multiple clients, across various industries, developing and implementing advertising campaigns across PPC and social media outlets, email marketing, and other digital platforms- Plan, execute, and optimize advertising campaigns across various display platforms, including LinkedIn Ads and Meta Ads (Facebook/Instagram), to increase brand awareness, engagement, and conversions- Serve as a project and account manager, working directly with the internal agency team and digital clients to support their needs, adhere to timelines and budgets, and communicate expectations- Write copy for digital ad campaigns, landing pages, websites, emails, and other marketing materials- Monitor and report on campaign performance, analyze data, and adjust strategies to identify opportunities for optimization and ROI; present results and insights to clients- Lead client meetings and presentations, as well as strategic planning efforts and project proposals.
Education
State University of New York College at Buffalo
Master of Science (M.S.)
2013 — 2016
Medaille College
Bachelor of Science (B.S.)
2009 — 2013
Skills
- Marketing Management
- Non-Profit Fund Development
- Annual Fund Management
- Research
- Campaign Management
- Microsoft Office
- Leadership
- Microsoft Publisher
- Customer Service
- Advertising
- Branding Experience
- Alumni Relations
- Social Networking
- Consumer Behaviour
- Editing
- Event Planning
- Relationship Management
- Powerpoint
- Copywriting
- Non-Profits Organizations
- Social Media
- Marketing
- Public Relations
- Internal Communications
- Time Management
- Media Communications
- Public Speaking
- Marketing Communications
- Business Communications
- Customer Satisfaction
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