Patricia Janega
Dynamic Marketing Manager & Event Producer | Crafting Strategies That Connect and Convert
- Role
- Marketing Manager at Prenda
- Location
- Andover, MA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Manager
Oct 2023 — Present
Developed and executed a comprehensive influencer marketing strategy that increased brand awareness by 40%, leveraging partnerships with key industry influencers to drive engagement and achieve a 20% growth in customer acquisition within 1 year- Created engaging video lead magnets for Google and Meta ads, resulting in a 30% increase in lead conversion rates and a significant boost in customer acquisition, effectively driving targeted traffic and enhancing brand visibility- Launched a successful re-engagement campaign that streamlined our database by 35%, significantly enhancing our send rate, open rate, and overall engagement, leading to improved campaign performance and a stronger connection with our audienceDeveloped and optimized landing pages, forms, and campaigns in HubSpot, enabling precise tracking of marketing performance and providing actionable insights that informed budget allocation and strategic pivots for improved ROI- Coordinated with other teams to ensure high-quality customer experience in line with Prenda’s mission and core values
Education
Emerson College
Bachelor of Science (BS), Communication and Media Studies
2009 — 2013
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