Patricia Haugen
Associate Vice President (AVP), Digital Content Strategy and Editorial Styling, Neiman Marcus @Saks Global
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WORK HISTORY
Associate Vice President (AVP), Digital Content Strategy and Editorial Styling, Neiman Marcus @Saks Global
US
EDUCATION
University of Central Oklahoma
Bachelor of Business Administration
SKILLS
ABOUT PATRICIA HAUGEN
Driving Retail Growth and Innovation Across Physical and Digital Channels, Informed by Customer Behavior and InsightsAs a senior retail and digital leader, I develop and execute integrated strategies shaped by deep customer behavior and insights—connecting physical stores and digital platforms to create seamless experiences.With over a decade at Neiman Marcus Group, I’ve transformed merchandising, content planning, and product development by grounding every decision in how customers shop, engage, and discover. From pioneering personalized app experiences to building data-driven content frameworks, I enable channels to deliver relevant, meaningful interactions that drive loyalty and business growth.I’ve led high-impact initiatives in: Customer Behavior–Driven Retail Growth and Innovation Customer Journey Mapping and Omnichannel Content Strategy & Personalization Integration of Digital and Physical Customer Experiences Private Label Product Development & Trend ForecastingWhat sets me apart?I blend customer insights with creative strategy and operational rigor to anticipate evolving needs, personalize engagement, and unlock growth across channels. My approach leverages data-informed storytelling to elevate brand relevance and business results.
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