Patricia Gonzalez

About Patricia Gonzalez

Behind every successful brand is a unique story, and I\'m here to help companies uncover their \"why\" and build brands that create lifelong customers. As a marketing leader, I thrive on thinking like a consumer to understand what truly resonates with them. I firmly believe that effective marketing is a delicate balance of powerful storytelling and data-driven strategies. Crafting a compelling narrative is essential, but equally crucial is delivering it through cross-channel tactics that engage and captivate the audience. Luckily, I understand the intricacies of both. With over 15 years of experience in both agency and client-side roles, I\'ve had the privilege of leading diverse teams and developing result-driven B2C and B2B marketing strategies across multiple industries, globally. My journey has been shaped by my background as a Latina (surprising, I know) and the daughter of a veteran, instilling in me a deep appreciation for hard work, resilience, and a passion for making a meaningful impact.If you\'re interested in discussing branding, culture, travel, or the unique journey of being a working mom, I\'d be thrilled to connect with you. Let\'s engage in meaningful conversations and explore the endless possibilities of marketing and growth together. Feel free to reach out—I\'m always excited to meet new people and make a difference in whatever I do!ExpertiseAgency Management | Product Marketing | Digital Strategy | Demand and Revenue Generation | Content Production & Creation | Social Strategy | Paid Media | eCommerce | Strategic Partnerships | Loyalty | Customer Acquisition & Retention | Branding & Identity | Brand Development & Strategy | Consumer Experience | Omnichannel Marketing | Public Relations & Earned Media | Web Development | Crisis Communications | Cross-functional collaborationMarTech Competencies Salesforce | Hubspot CRM | PowerBI | Sprout Social | Asana | Google Analytics | Adobe Experience Cloud & Creative Suite

Experience

1. Vice President, Marketing

   Windstar Cruises

   Dec 2023 — Present

Education

• University of Florida

  BS, Advertising, Minor in Business Administration

• Cornell University

  Executive Education Certificate, Marketing AI

• Florida International University - College of Business

  Master of Business Administration (MBA)