Patricia Chan Ortiz
Sr Manager, Integrated Marketing @Modern Health
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WORK HISTORY
Sr Manager, Integrated Marketing @Modern Health
San Francisco, CA, US
EDUCATION
UCLA
Bachelor of Arts (B.A.), Anthropology
SKILLS
ABOUT PATRICIA CHAN ORTIZ
Healthcare marketing professional with 15+ years driving patient activation, member engagement, and behavior-change campaigns across payer, digital health, and consumer platforms. I specialize in building integrated multi-channel programs — digital, social, direct mail, and field — grounded in data and designed to reach people in meaningful moments.Most recently at Modern Health, I\'ve led lifecycle marketing strategy for a platform serving millions of members, driving user adoption through audience segmentation, AI-powered personalization, and cross-functional campaign execution. Before that, I spent years at Blue Shield of California running consumer acquisition campaigns for major employer groups and navigating the compliance demands of regulated healthcare marketing.I\'m passionate about patient-centered communication, health equity, and using modern marketing tools to help people make better decisions about their health.
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