Trish Hayward
International Communications at Starbucks
- Role
- Senior Manager, International Communications at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Trish Hayward
Communications and CSR leader with 15+ years of experience shaping programs and driving earned and owned strategies for global companies and nonprofit organizations.
Experience
Senior Manager, International Communications
Oct 2021 — Present · Seattle, WA, US
Shape brand reputation and earned media strategy for Starbucks Latin America & Caribbean (LAC), leading crisis and issues management and executive and partner communications across 26 markets, 10 licensed operators, and partners in 1,800+ coffeehouses.Supported expansion into four new markets (Honduras, Ecuador, Paraguay & Guyana) and flagship coffeehouse openings in globally recognized cultural and coffee destinations — including Antigua, Guatemala — strengthening brand presence and local relevance.Previously led global communications for Starbucks Channel Development (2021–2023), spanning At-Home Coffee, Ready-to-Drink, and Foodservice across 80+ markets. Advanced enterprise priorities—including Social Impact, Partner Experience, and Inclusion & Diversity—through integrated internal and external storytelling.
Education
Stanford University
MA, East Asian Studies
Whitman College
BA, English, Asian Studies
Beijing Foreign Studies University
Study Abroad, Mandarin Chinese
National Taiwan University
International Chinese Language Program
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