Patrice Scheyer

About Patrice Scheyer

I build integrated marketing and communications strategies that bring professionals together, help clients understand keys to change organizational behavior and transform customers into stakeholders. My skills include guiding business leaders to develop growth-oriented plans, brands, and communications campaigns that drive new insights, client recruitment and engagement to strengthen pipelines and increase revenue. Today’s resources are stretched thin, resulting in fresh opportunities. I work closely with C-suite executives and Boards to identify risks, interpret the impact and develop targeted solutions.I help organizations break through barriers and leverage resources that ring true to the needs of every business unit, expanding market position and financial growth, with an emphasis on long-range planning, communications and strategic relationships. I launch campaigns and products to support fast-growing, innovative brands. I create meaningful client journeys, messaging and powerful content. I am focused on multi-channel programs that impact revenue and keep customers coming back for more. I redirect resources to help expand client services, improve margins and realize value-added goals. I guide cross-functional leadership through analytics and partnerships to identify market opportunities. I leverage unique resources and industry professionals’ skills to build high performing teams and meet customers\' needs. I’m motivated by results, respond quickly and make it easy for clients to find resources. CORE COMPETENCIES: Strategic Planning & Growth | Organizational Leadership | Corporate Communications | M&A/Change Management | Multi-Channel Communications (Mobile, Digital, Print, Ads, Events)| Recruitment & Retention | B2B, B2C Marketing & Branding | Customer Journey | Content Development, Go-to-market | Client, Project Lead | Alliances, Partner Relations | Operations | Contract Negotiations | Budget Administration | Team Development | SpanishConnect with me.

Experience

1. AVP of Member Experience

   Apple Federal Credit Union

   Apr 2025 — Present · Fairfax County, VA, US

Education

• Cornell University

  User Experience Design

  2023

• University of London

  King's College Study Abroad Program

• Binghamton University

  Bachelor's degree, English Language and Literature, General; Minor in Spanish

• Nardin Academy

  Buffalo, NY

Skills

• Leadership
• Marketing Communications
• Customer Loyalty and Retention
• Strategic Partnerships
• Strategic Communications
• Market Research
• Trade Shows
• Strategic Planning
• Consulting
• B2b
• Talent Recruitment, Development
• Marketing
• Corporate Communications
• Customer Relationship Management (Crm)
• Business Development
• Alliances, Partnerships
• Cross-Functional Team Leadership
• Strategy
• Press Releases
• Management
• Business Analysis & Growth
• Budget Administration
• Project Management
• Strategic Planning, Leadership
• Content Development, Go-to-Market
• Client Communication, Engagement
• Sales, Marketing & Branding
• Analytics
• Public Relations
• Media Relations
• Business Strategy
• Contract Negotiations
• Marketing, Communications & Branding
• Integrated Event Development
• Business Process Improvement
• Operations, Project Management
• Program Management
• Newsletters