Patrice Breton

About Patrice Breton

Founder and owner of Vice Versa Wines, a luxury winery in Napa Valley, California and Managing Partner at Champlain Group, LLC, a private equity firm specializing in wine industry and real estate investments. Founder, Chief Production Officer and Limited Partner at Apriori Cellar, an ultra-premium wine producer based in Saint Helena, California focused on terroir-driven, balanced and pure of Wine Price Exchange, a set of wine industry business software including inVinSys, a white-label wine warehouse management system which offers both client and corporate-side inventory management functionalities.Co-founder and Vice-President Emerging Technologies of Mediagrif Interactive Technologies, a publicly traded world leading developer and operator of business-to-business vertical marketplaces based in Montreal, Canada (TSX:MDF).

Experience

1. Founder Proprietor

   Vice Versa Wines

   Oct 2003 — Present · Saint Helena, CA, US

   Vice Versa Wines is a high end Cabernet Sauvignon winery based in Saint Helena, Napa Valley, California.

Education

• HEC Montréal

  B.A., Business

  1992 — 1995

• University of California, Davis

  Wine Business Executive Program, Wine Business

  2004 — 2004

• McGill University

  Finance And Accounting For Executives, Finance, General

  2003 — 2003

Skills

• Start-Ups
• Wineries
• Marketing Management
• Team Leadership
• Sales
• Business Strategy
• Retail
• B2b
• Mobile Devices
• Sales Management
• Event Management
• Strategic Partnerships
• Business Planning
• New Business Development
• SEO
• Strategy
• E-Commerce
• Marketing Strategy
• Entrepreneurship
• Business Development
• Online Marketing
• Strategic Planning
• Product Management
• Pricing
• Online Advertising
• Inventory Management
• International Business
• Brand Development
• Management
• Leadership
• Wine
• Sales Manager
• Marketing