Patrick Ramsay

About Patrick Ramsay

With over a decade of experience in both B2B and B2C copywriting, I specialize in creating content that turns complex ideas into clear, engaging stories that drive action. I’ve partnered with brands across tech, sustainability, travel, and other sectors to deliver content strategies that resonate with target audiences, achieving results like a increase in inbound leads for a solar tech brand and high engagement rates on branded email campaigns. I’m also deeply interested in the potential of AI to enhance content creation and user experiences, having branded and trained AI agents and chatbots to ensure they effectively communicate with audiences while aligning with brand voice and values.My work spans digital campaigns, UX copy, and product messaging, all crafted to align with a brand’s voice and purpose. I’m passionate about a human-centered approach that balances brand goals with audience needs, resulting in content that informs, connects, and inspires action across channels.

Experience

1. Digital Marketing Specialist

   American Pet Nutrition

   Jan 2025 — Present · Layton, UT, US

   Lead strategy, execution and optimization of all digital marketing activities including paid and organic social media, email marketing, website management, SEO, content creation and syndication platforms which helped make the brand the fastest growing premium dog food on social media- Plan, produce and publish high-impact digital content such as graphics, short-form video, ad copy and influencer collaborations tailored to platform best practices and audience segments.Manage website launches, content migration and integrations with reviews, products and inventory feeds while maintaining SEO compliance and a seamless user experience- Oversee performance tracking and reporting across all digital channels while managing paid social budgets, KPIs and A/B testing to continuously improve ROI- Coordinate cross-functional teams, vendors and external partners to align marketing initiatives with business goals and ensure timely, on-brand execution.

Education

• Weber State University

  Bachelor of Arts (B.A.), English - Creative Writing

  2012 — 2016

Skills

• Leadership
• Facebook
• Google Suite
• Nonprofit Organizations
• Social Media
• Social Networking
• Social Media Marketing
• Facebook Marketing
• Editing
• Public Speaking
• Online Advertising
• Public Relations
• Copywriting
• Advertising
• Microsoft Excel
• Blogging
• Local Government
• Research
• Event Planning
• SEO
• Marketing
• Copy Editing
• Microsoft Word
• Writing
• Social Media Blogging
• Interpersonal Communication
• Customer Service
• Microsoft Office
• Microsoft Powerpoint
• Creative Writing