Pat McParland
B2B Marketing and GTM Leader | GRC, Cybersecurity, AI, Data
- Role
- Vice President Marketing at MetricStream
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Pat McParland
I am a creative senior B2B marketing leader with global expertise in product marketing, product management, integrated communications, and demand generation.I have designed and launched B2B marketing programs and SaaS products for Fortune brands (Dow Jones, Dun & Bradstreet, Honeywell) as well as start-ups, increasing revenue, brand awareness and customer satisfaction. My experience spans business news, risk management, cyber risk, data management and AI.I am a collaborative team leader and communicator able to drive both strategy and operational results. I am a true marketing generalist with demonstrated strength across all areas of product and marketing, including:Product Management Product Marketing Go to Market/ Product LaunchesMarketing StrategyMessaging & PositioningBranding and Brand Strategy Content Marketing & Thought Leadership Demand GenerationBrand Awareness (PR, Social Media)Executive Visibility and Communications I love building teams and mentoring people to their highest potential. I have a proven track record of helping team members maximize their strengths and driving small but mighty teams to big results. I enjoy connecting with people with common interests — whether that’s leadership, GRC, data, Ai or other. Please feel free to reach out!
Experience
Vice President Marketing
Apr 2021 — Present · New York, NY, US
Lead product marketing, content, and brand awareness (social media, PR, and executive visibility) for this leading SaaS governance, risk, compliance, and cyber risk provider. Drive overall corporate messaging, product positioning, product launches, demand generation campaigns, thought leadership content, and go to market strategy and execution.
Education
Rutgers Business School
Mini MBA Digital Marketing, Executive Education
William & Mary
BA, English
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