Patrick William Jordan
- Role
- Senior Marketing Manager, Tasty & Lifestyle Brands at Buzzfeed
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Patrick William Jordan
I\'m a strategic marketing leader with 9 years of experience crafting data-driven…
Experience
Senior Marketing Manager, Tasty & Lifestyle Brands
Oct 2022 — Present
Oversees complete marketing program for multiple licensing partners across publishing, cookware, home goods, and junior cookware- Partners with Tasty revenue stakeholders in licensing, commerce, studio & and tech to develop full-funnel marketing strategies for Tasty launches across Tasty O&O, the Tasty app, experiential events, and brand activations- Oversees 360 creative marketing programs using both organic and paid marketing tactics across commerce, display, and social- Partners with Tasty leadership to create and execute a marketing calendar for Tasty brand priorities including product launches, shoppable recipe pushes, new features, and Tasty show launches and activations- Executes marketing programs by partnering with crucial editorial, production, art/design, sales, marketing and e-commerce/licensing stakeholders - Oversee allocated marketing budget for priority campaigns including paid media, sweepstakes, activations, and more- Collaborates with Business Intelligence and Audience Development teams to implement a data-informed approach to how new marketing programs are developed, and optimized, and implemented for future programs.
Skills
- Microsoft Office
- Research
- Social Media Marketing
- Web Design
- Public Relations
- Microsoft Excel
- Photoshop
- Event Management
- Microsoft Powerpoint
- Powerpoint
- Editing
- Microsoft Word
- Customer Service
- First Aid
- Press Releases
- Social Networking
- Social Media
- Event Planning
- Public Speaking
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