Patricia Koochaki
Senior Principal, Patient Centered Outcomes, ICON plc
- Role
- Senior Consultant at Palatin Technologies
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Patricia Koochaki
Consumer Experience Expert - Passionate consumer researcher, highly skilled at leveraging qualitative and quantitative research expertise combined with technical/life sciences background to generate new insights that translate into innovative new or improved products and enhanced product experiences that delight health care consumers. Particular expertise in patient-centered research to understand (1) the impact of health issues on overall health, well-being and quality of life and developing outcomes measures, and (2) patient experiences and satisfaction with treatment modalities and clinical relevance of therapies. Experienced in highly regulated environments. Technical mastery chemistry, biochemistry, and nutrition – PhD, Biological Chemistry.AREAS OF EXPERTISE:• Global Consumer/Patient Research • Health Care Consumer Insight Discovery & Innovation • Quality of Life & Outcomes Measures Development & Validation • Upstream, Holistic Product Design and Development • Social Media Analysis/Social Listening • Claims Strategy & Pipeline • Concept Development • Brand Equity • Data Mining RESEARCH EXPERTISE IN:Qualitative Research Methods: ethnography, grounded theory, text analytics, language processing, qualitative modeling, metaphor elicitation, storytelling, word Mapping, technical product story developmentQuantitative Research Methods: Conjoint, Max Diff, multivariate analyses, BBN, and segmentation
Experience
Senior Consultant
Jun 2015 — Present
Managing qualitative and quantitative research program to understand from women exiting clinical studies their experiences with a new medication for hypoactive sexual desire disorder. Includes individual interviews and quantitative survey to gain additional, in-depth insights that will provide context and understanding beyond clinical measures.
Education
University of Cincinnati College of Medicine
PhD
Sweet Briar College
BS
University of Cincinnati College of Arts and Sciences
Postdoctoral Fellow
Skills
- R&D
- Pet Food
- Pet Nutrition
- Pet Care
- Pets
- Pharmaceutical Industry
- Life Sciences
- Organic Chemistry
- Strategy
- Medical Writing
- Customer Insight
- Innovation Management
- Management
- Healthcare
- Personal Care
- Research and Development (R&D)
- Competitive Analysis
- Consumer Insights
- Market Research
- Formulation
- Clinical Development
- Product Innovation
- Open Innovation
- Brand Equity
- Consumer Behaviour
- Otc Medicines
- Qualitative Research
- Product Launch
- Segmentation
- Consumer Products
- Drug Development
- Commercialization
- Pharmaceuticals
- Cross-Functional Team Leadership
- Product Development
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