Pathey Joshi
Marketing Coordinator @Aramark
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WORK HISTORY
Marketing Coordinator @Aramark
Edmonton, AB, CA
Spearhead integrated marketing initiatives for 15 campus retail locations, overseeing digital signage, TV advertising, print collateral, and brand consistency across all outlets.Manage and scale @MacewanEats Instagram, driving an average monthly reach through data-backed content strategy, campaign execution, and audience engagement optimization.Leverage analytics tools including Tacit, Volante, and Forsta Plus to evaluate sales performance and customer feedback, translating insights into targeted promotions and improved product positioning.Created midweek articles for MacEwan campus staff to share key updates and on-campus promotions.AchievementsIncreased digital brand visibility by sustaining 125K+ monthly reach and strengthening engagement through performance-driven social campaigns.Improved promotional effectiveness and campus foot traffic through strategic vendor partnerships, pop-up activations, and data-informed marketing decisions.
EDUCATION
Centennial College
Diploma, Business Marketing
ABOUT PATHEY JOSHI
Hello LinkedIn community! I\'m Pathey, a dynamic professional with a passion for sales and digital marketing. With one year of experience as a Sales Representative and six months immersed in the world of digital marketing, I\'ve honed my skills in understanding customer needs and crafting effective strategies to drive results.Currently on the final stretch of my studies in Business Marketing, set to graduate in December 2023, I\'m eager to leverage my academic knowledge and hands-on experience to make a meaningful impact in the marketing landscape.I thrive on staying at the forefront of industry trends and am driven by a curiosity that fuels continuous learning. Whether it\'s navigating the nuances of client relationships or delving into the ever-evolving digital landscape, I approach challenges with enthusiasm and a solutions-oriented mindset.I\'m excited to connect with fellow professionals, share insights, and explore potential collaborations. Let\'s connect and explore the possibilities!
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